How it works
Brandathon is a weekend-long branding hackathon where 9 talented creatives from the worlds of design, copy and strategy compete to rebrand 3 innovative, early stage companies, all while being mentored by iconic founders, CMOs, creative directors and angel investors.
Creatives do not know which team members they will be working with, nor the startup they will be helping. That’s part of the magic of Brandathon we curate the participants so that creatives and startups can just get to work.
Over the course of the weekend (Fri, Sat, Sun) Brandathon competitors will work with their designated startup torebrand the company.
On a daily basis, creative work is critiqued and evaluated by a panel of all star mentors with relevant industry experience. Select mentors will ultimately judge the final work of our creative teams.
9 creatives, 3 startups and 3 mentors converge for Brandathon, day 1.
Each startup, creative and mentor introduces themselves to the group.
Each startup will explain it’s mission and past brand exploration work, and share overarching brand deliverable goals for the weekend.
Each of the 3 teams will be paired with 3 seasoned creatives.
Brandathon begins with roughly 48 hours on the clock.
A healthy dinner is served.
Day 2 + 3
Ongoing development of targeted creative and media plan by each team.
Each team gives a 45 minute progress update to our mentors.
Special programing such as VR, massages, meditation and special guest speakers to keep our creatives and startup employees refreshed and excited.
Healthy lunch, snacks, beverages and dinner for our startups, mentors and creatives.
Enjoy a fireside chat on Saturday with a guest speaker.
Hundreds of attendees arrive to witness Brandathon Demo Day.
An official host greets the audience and introduces our sponsors, teams, startups and judges.
Creative teams present their final work to the audience and judges.
Judges deliberate and determine a winner. Option exists to have an audience award.
Winning creative team is announced and awarded prize of cash and gifts.
Networking cocktail hour immediately follows where guests can meet and engage with each other, judges, startups and creatives.
Our vetted community of designers, strategists and copywriters love working on projects they care about. Brandathon provides creatives freedom to elevate a brand where the only constraint is time (not bureaucracy).
We think it’s a brilliant way to challenge them in a new format that delivers real results.
Early stage companies have bright ideas and amazing products, but in a crowded marketplace, great branding helps a startup stand out.
Brandathon exists to solve that problem — by offering top-level creative services to select, early stage companies at an affordable price.
Brandathon fosters an ongoing network for collaboration after the weekend is complete. Connections are made, clients are won, and new projects are started.
OGILVY — JUNE — NY — 8,9&10 — 2018
Your are a leading Startup with a product that has launched and is recognised
You are recognised for superior talent amongts your group.